Web design is a bigger priority. Everyone has a website these days.

Let’s bring data in the picture. As of August 2023, there are an estimated 1.13 billion websites on the internet. Yet, according to Siteefy, only about 201,898,446 websites are active, while the remaining 904,773,457 are inactive.

Why is a website important?

We hardly need to introduce why a website is important. Three decades of the internet have made an average layman this much aware. There are plenty of good reasons for creating a website.

Yet, so many clients ask us about why web design is important. Many of them are newly launched startups. We tell them that just having an office is not enough. Investing in its decor to make it inviting for guests is equally important. Likewise, the importance of web design is highly underrated.

Why Is Web Design Important?

1. Credibility

Clients are more convinced by a website that looks genuine and not at all spammy. For a website to look genuine, it should be neat and well designed. All this adds to the credibility. A good web design helps you stand out of the crowd.

2. Branding

There are plenty of elements that communicate your brand identity and ideology. Brand colours, fonts, alignments, and imagery are some of them.

FAQ: How can your web page design communicate your personal value?

Call it personal value or brand value. What shows, sells. This holds true about your website. It should be well organized and visually appealing.

3. Wide Avenues of Reach

Having your own website hosted on a CMS, you’re not bound by a platform’s limitations. You’re free to experiment on design. In fact, having a website gives you a better reach that you can channelize the way you want. All this happens organically with SEO. You can also run ads if you want more traffic.

4. Proper Lead Management

That you get traffic is fine. It is up to you to channelize that traffic.

You can have a calendar for a visitor to book a meeting slot.

Also, you can have a mail subscription form. Any user who subscribes would get email updates from you. It is a fact that having an email list reduces your costs of customer acquisition.

5. 24X7 Availability

Excuse your presence and limit it to the most useful situations. In a traditional setting, someone comes to your shop/office and you have to explain to them each time.

A good website design makes the customer visit your website instead. He needn’t bother you every time. Plus, an apt copywriting serves as a cherry on the top of the cake.

Thus, you have a well designed website. Your offering is clearly explained. You can excuse yourself from your personal presence. Your prospect also doesn’t have to spend a lot of time.

And above all, the website is available 24X7.

6. Cost effective in the long run.

In this area, the load of getting your website designed has halved. Thanks to the advent of AI, managing your website on a daily basis is no load either.

The costs have already been less. The only condition is that you find the right person at the right place.

If you get good business, you can cover all the investments you make on the website’s design.

7. Flexibility with Metrics

You have so many metrics to cover in your hands. No one else can give them to you except your own website.

95 percent of internet users have mobiles. Making your website mobile friendly and AMP and PWA compliant is not an option. It is a necessity.

Similarly, no one wants to visit a slow and heavy website. You have to speed it up.

There are plenty of analytic tools you can connect the website to. What’s stopping you?

TLDR

7 Reasons Why Web Design Is Important.

1. Credibility
2. Branding
3. Wide Avenues of Reach
4. Proper Lead Management
5. 24X7 Availability
6. Cost effective in the long run.
7. Flexibility with Metrics

So, what do you think?

It is important to make the right decision at the right time. At TechEnhance, we agree to this point.

If you would like to get your website designed professionally, you can contact one of our experts for web development services.

We also have an established expertise in cloud consulting.

* Rounded off from $41.8 bn to $42 bn. Worldwide.

Data Source –Web Design Statistics Every Website Owner & Designer Should Know – Diviflash